Starter Story
Mom of Three Builds a SaaS Empire from Her Kitchen Table
Analyst Breakdown
- 2022: $100K MRR; first full-time hires (two devs from Upwork).
- 2023: Expanded to 10K users; launched mobile app (4.8 stars on App Store).
- 2024: $2M+ ARR; partnerships with Shopify and QuickBooks. Churn under 3%.