Brand Story
COVID-19 Keeps Black Friday Crowds Thin, Shoppers Shift To Online
Analyst Breakdown
- NEW YORK (AP) — The raging coronavirus pandemic kept crowds thin at malls and stores across the country on Black Friday, but a surge in online shopping offered a beacon of hope for struggling retailers after months of slumping sales and businesses toppling into bankruptcy
- In normal times, Black Friday is the busiest shopping day of the year, drawing millions of people eager to get started on their holiday spending
- But these are not normal times: A spike in coronavirus cases is threatening the economy’s fitful recovery from the sudden plunge in the spring